Experienced business executive who has helped build and sell three US and one Ethiopian companies over the past fifteen years with revenues of up to $40M annually. Co-founder of three Ethiopian companies, Mr. Friesen serves as the CEO bringing with him extensive experience of how to create value and lead greenfield businesses in high risk environments.
Levi leads the sales & marketing for Verde Beef. Co-founder of three Ethiopian companies, he is also the founder of an Ethiopian organization with 43 staff and over 400 widows, orphans and children as direct beneficiaries, that provide families to orphans. Previously, he created a real estate development company with 50 staff and $400M in development pipeline value.
Arnold has four years of experience as an Assistant Manager at a commercial pig farm in Canada and six years as the General Manager at Krul-de Ruiter Consultancy PLC, a feedlot and dairy farm in Ethiopia. At this feedlot, Mr. Krul followed a similar bull acquisition model and was located near the Verde Beef feedlot making him a great fit for this role. Mr. Krul speaks the local language Amharic, manages the Ethiopian workers extensively and is responsible for all aspects of the farm in Ziway’s management and operations.
Clyde has recently joined Verde Beef from Ramburg Beef (Pty) (formerly Nelspruit Abattoir) in South Africa where he was the Financial and Administrative Manager. Prior to his 10 years at Ramburg Beef, he worked in industrial accounting and auditing (KPMG) for six years. With 17 years experience, Clyde brings with him sector specific knowledge of the beef sector with appropriate financial, administrative and reporting controls to further professionalise Verde Beef’s systems and operations.
Ingrid van Ginkel
Business development and logistics expert with experience in Ethiopia and across Europe in meat processing and sales, Ingrid has also been responsible for the dispatch of 2,000 Metric tonnes of meat per da. She has 8 years of experience in agriculture, agro-processing and logistics (several of which are in Ethiopia) and as such brings a wealth of experience to the team.
Human Resource and Administration Manager
Martha is a Management graduate and has experience as an HR Manager for NGO’s and flower farm. She is originally from the Oromia region in Ethiopia and is a fluent speaker of the local language Afan Oromo and Amharic languages. She is responsible for working with the management team in defining and implementing training, recruiting, compensation performance management, employee engagement, compliance, workers compensation, benefits and more. She also has significant experience managing employee relations, benefits and compliance issues.
Assistant General Manager
Elias holds Doctor of Veterinary Medicine and MSc in Veterinary Public Health degrees from AAU, Ethiopia. He has managed livestock farms and been a lecturer for several years. Having led many development projects, he is passionate about the Ethiopian beef industry.
Gustavo works with Verde Beef to ensure Livestock and Feed Mix operations. He has previously worked at some of the largest feedlots in Mexico, creating teams, standardizing processes and reducing cycle times. He graduated with Academic Merit in Agribusiness Engineering and is currently studying for his Masters in Enterprise Administration. He believes that being constant, hardworking and with attention to detail, one can make a significant difference in any aspect of life, and feedlot production is far from being the exception.
SHEC Assistant Manager
Yonatan graduated in 2012 with a BSc in Environmental Health Science. Yonatan has a strong record of improving environmental health, having worked for the Woreda as an Environmental Health Officer and for Midroc as an Environmental Supervisor.