Serial entrepreneur and proven business executive who has helped build and sell three US and one Ethiopian companies over the past fifteen years with revenues of up to $40M annually. Co-founder of three Ethiopian companies. Mr. Friesen serves as the CEO and CFO.
Steven Sprighton has over 16 years of senior management experience in the beef processing industry. With customers and colleagues, Steven maintains the highest standard of professional and ethical behavior. His exceptional communication and management skills produce structured and effective leadership.
His experience to date is comprised of the management of large labor forces as well as high volume sales and distribution. He has managed and established good customer relations while creating managerial teams to implement and maintain high levels of productivity and quality at every level.
Four years of experience as an Assistant Manager at a commercial pig farm in Canada and six years years as the General Manager at Krul-de Ruiter Consultancy PLC, a feedlot and dairy farm in Ethiopia. At this feedlot, Mr. Krul followed a similar bull acquisition model and was located near to the Verde Beef feedlot making him a great fit for this role. Mr. Krul speaks the local language Amharic, has managed Ethiopian workers extensively and will be responsible for all aspects of the feedlot’s management and operations.
Head of Business Development
Leads the sales & marketing for Verde Beef's products. Founder of real estate development company with 50 staff and $400M in its development pipeline. Founder of an Ethiopian organization with 43 staff and over 400 widows, orphans and children as direct beneficiaries, that provide families to orphans. Co-founder of three Ethiopian companies.
Ingrid van Ginkel
Head of Sales
Business development and logistics expert with experience in Ethiopia and across Europe in meat processing and sales, including being responsible for the dispatch of 2,000 Metric tonnes of meat per day in one role. Ingrid has 8 years’ experience in agriculture, agro-processing and logistics and as such brings a wealth of experience to the team.