Experienced business executive who has helped build and sell three US and one Ethiopian companies over the past fifteen years with revenues of up to $40M annually. Co-founder of three Ethiopian companies. Mr. Friesen serves as the CEO bringing with him extensive experience of how to create value and lead greenfield businesses in high risk environments.
Steven Sprighton has over 24 years of senior management experience in the beef industry covering the whole value chain from farming, feedlot, Abattoir, wholesale, exports, retail, customers and colleagues, Steven maintains the highest standard of professional and ethical behavior. His exceptional communication and management skills produce structured and effective leadership. His experience to date is comprised of the management of large labor forces as well as high volume sales and distribution. He has managed and established good customer relations while creating managerial teams to implement and maintain high levels of productivity and quality at every level.
Clyde has recently joined Verde Beef from Ramburg Beef (Pty) (formerly Nelspruit Abattoir) from South Africa where he was the Financial and Administrative Manager. Prior to his 10 years at Ramburg Beef he worked in industrial and auditing (KPMG) for six years. With 17 years of experience, Clyde brings with him sector specific knowledge of the beef sector with appropriate financial, administrative and reporting controls to further professionalize Verde Beef’s systems and operations.
Four years of experience as an Assistant Manager at a commercial pig farm in Canada and six years years as the General Manager at Krul-de Ruiter Consultancy PLC, a feedlot and dairy farm in Ethiopia. At this feedlot, Mr. Krul followed a similar bull acquisition model and was located near to the Verde Beef feedlot making him a great fit for this role. Mr. Krul speaks the local language Amharic, has managed Ethiopian workers extensively and will be responsible for all aspects of the farm in Ziway’s management and operations.
Leads the sales & marketing for Verde Beef's products. Founder of a real estate development company with 50 staff and $400M in development pipeline value. Founder of an Ethiopian organization with 43 staff and over 400 widows, orphans and children as direct beneficiaries, that provide families to orphans. Co-founder of three Ethiopian companies.
Ingrid van Ginkel
Head of Sales
Business development and logistics expert with experience in Ethiopia and across Europe in meat processing and sales, including being responsible for the dispatch of 2,000 Metric tonnes of meat per da. Ingrid has 8 years’ experience in agriculture, agro-processing and logistics, several of which are in Ethiopia, and as such brings a wealth of experience to the team.
Gustavo Martinez Cepeda
Gustavo works with Verde Beef to assure Livestock and Feed Mix operations. He has previously worked at some of the largest feedlots in Mexico, creating teams, standardizing processes and reducing cycle times. He graduated with Academic Merit in Agribusiness Engineering and is currently studying his Master in Enterprise Administration. He believes that being constant, hardworking and with attention to detail, one can make a significant difference in any aspect of life, and feedlot production is far from being the exception.
Peter John Scholtz
Peter John is a South African national with extensive experience as an Abattoir Manager for several different companies in Cyprus, Bulgaria, Israel and South Africa. Prior to that, he served as a Meat Inspector and Environment Health Officer.
Human Resource Manager
Martha is a Management graduate and has experience as an HR Manager for NGO’s. She is originally from the Oromia region in Ethiopia and is a fluent speaker of Afan Oromo and Amharic languages.
Environment, Health and Safety Manager
Yonatan graduated in 2012 with a BSc in Environmental Health Science. Yonatan has a strong record of improving environmental health, having worked for the Woreda as an Environmental Health Officer and for Midroc where he was an Environmental Supervisor.
Social Engagement and Community Manager
Elias holds Doctor of Veterinary Medicine and MSc in Veterinary Public Health degrees from AAU, Ethiopia. He has managed livestock farms and been a lecturer for several years. Having led many development projects, he is passionate about the Ethiopian beef industry.